Why Marketing is Never Free

In this episode, we get into the realities of business expenses and marketing strategies. The financial aspects of your business isn't just about dollars and cents; it's about seizing opportunities, optimizing your business model, and serving your customers better. 

Topics Covered:

• The misconception that gifting products to influencers is free. Breaking down the hidden costs from product costs to shipping fees.
• The two major currencies in marketing: cash and time. What is the best investment for your business?
• Assign dollar values to their time. By doing so, they make more informed decisions about how to allocate their time and prioritize tasks efficiently. 
• The importance of evaluating and adapting your business model in response to changing industry dynamics, high shipping costs, and other challenges.
• Proactively seek opportunities for disruption within their industries, as disruption can lead to growth and sustainability.

Share this episode with fellow entrepreneurs to help them navigate the complex world of small business. Thank you for joining us on this journey, and stay tuned for more episodes of "Small Business School." Your success is our passion!

Staci's Links:
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!