Subscriptions and Value Offerings

Welcome back to Small Business School! I recently found myself frustrated by the increasing trend of products requiring subscriptions for full functionality, from fitness trackers to alarm clocks. But as annoying as it may be as a consumer, as a business, there's a whole other side to this story that's worth exploring. So let's dive in!

Topics Covered:

• How annoying it is when products are initially advertised at one price, only to find out they need a subscription for full access, leading to unexpected costs.
• The advantages of recurring revenue models from a business perspective, providing stability, predictability, and opportunities for reinvestment and innovation.
• The importance of offering value to customers that justifies subscription fees, balancing the need for recurring revenue with customer satisfaction and loyalty.

With the rise of subscriptions it is so important to find the right balance between providing value and generating recurring revenue! Reach out and let me know how you are navigating this!

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