Growing Your Business by Doing What You Love and Delegating the Rest with Kelly Lorenzen

In this episode of Small Business School, I sit down with Kelly Lorenzen, CEO of KLM Consulting. With over 22 years of business ownership experience, Kelly shares her insights on scaling a small business by focusing on what you love and outsourcing the rest. From building the right team to embracing technology, Kelly’s advice is packed with actionable steps for busy entrepreneurs.

Key topics covered:

• Outsource Smartly: Identify tasks that are repetitive and low-expertise. Document these processes through video tutorials to make delegating easier.
• Focus on Your Zone of Genius: Do what you love most in your business and hire experts for bookkeeping, marketing, and administrative work.
• Embrace Being the Face of Your Business: While you can outsource many marketing tasks, showing up personally on video, social media, and podcasts is key to building trust.
• Build a Team the Right Way: Start by creating a detailed task list, separate what requires your expertise, and delegate the rest. Hire intentionally and train effectively with SOPs.
• Embrace Technology: Don’t fear software. Implementing the right CRM and automated systems can drastically reduce manual work and improve efficiency.

Tune in for practical tips that will help you scale your business faster — and with less stress!

Connect with Kelly:

• Website: https://duplicatemyselfklm.com/
• Instagram: @dupplicatemyselfklm

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!