Founder Feature: Building and Expanding The Scented Market with Kristy Miller

Today on Small Business School I am talking with Kristy Miller, the founder and CEO of The Scented Market, a Canadian candle and wellness brand known for its eco-friendly, beautifully crafted products. From humble beginnings pouring candles on her kitchen stove, Kristy has grown her business into a multi-location success, even capturing the attention of all six dragons on CBC’s Dragons’ Den. A dedicated entrepreneur and mom of three, Kristy is passionate about inspiring others through her journey of resilience, creativity, and commitment to quality and community.

Together we discuss Kristy’s early beginnings in entrepreneurship, journey of growing a business while managing costs, and building a community on social media!

Topics Covered:

• How Kristy transformed family doubts into motivation for her business journey.
• The mindset shift that helped Kristy grow her business with purpose and profit.
• Tips on outsourcing tasks you’re not great at to strengthen your brand.
• How Kristy ensures profitability by negotiating with suppliers and maintaining local production.
• The importance of negotiating with suppliers and staying lean for consistent profit margins.
• Lessons learned from Dragon’s Den and keeping close track of your numbers. 
• Building a loyal online community and the power of transparency and authenticity in social media.
• Challenges of expanding into the U.S. market as a Canadian business.

This episode is for any entrepreneur or founder looking to borrow belief that commitment to your vision, numbers and community will pay off for your business!

Check out The Scented Market!

Kristy’s Links:
Website:
Use Code: 'SBSPODCAST15' for 15% off Scented Market Products!
Instagram
Scented Market Dragon’s Den Trailer

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!