Finding Your “IT Factor” with Emily Paulson

Welcome back to Small Business School! I am thrilled to be joined by Emily Paulsen today. Emily is the creative mind behind Electric Collab, a one-stop brand & website shop for small business owners craving a cohesive, high-converting brand you feel wildly proud of. With 14+ years of brand development experience, Emily helps modern leaders build authentic brands that are rooted in who you are, designed to attract the clients you want. In our conversation, Emily sheds light on the magic of uncovering the "it factor" in your brand and understanding your ideal client's desires and pain points. Let’s get into it!

Topics Covered:

• How to reveal the essence of your brand and articulate your expertise, creating a brand that stands out and resonates with your audience.
• The significance of understanding your ideal client's emotional landscape, frustrations, aspirations, and desires to forge a strong emotional bond through your brand.
• Common pitfalls in branding, such as overemphasizing internal business processes in communication and the importance of focusing on what truly interests and benefits potential customers.
• Branding is not a one-time event but a strategic, evolving process. Emily encourages small business owners to consider investing in professional branding once their business has a clearer direction and vision.

Connect with Emily by booking a call on her website or following her on Instagram and tune in to discover how to elevate your brand and establish a meaningful connection with your audience!

Emily’s Links:
Instagram: https://www.instagram.com/heyemilypaulsen/
LinkedIn: https://www.linkedin.com/in/emily-paulsen-b2a03255/
Electric Collab Website: https://www.electriccollab.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!