Business Builders (Pt.33) Know Your Numbers (Even If You Hate Math)

In this episode of Business Builders, I’m making the case that numbers are power—not pressure. I share how finally looking at my metrics didn’t turn me into “cold corporate”… it freed me to cut what didn’t matter, pay my team better, and serve more generously. If you’ve been avoiding your P&L or marketing stats, this is your gentle nudge to step in as the visionary CEO your business needs.

Key topics covered:

• The mindset shift: numbers are a tool, not a grade—use them to guide, not shame.
• The five basics to track monthly: revenue, profit, owner’s pay, cash/runway, and margin vs. expenses.
• Simple starting points (even if you’re messy): download statements, categorize, sort—then review trends.
• Who does what: bookkeeper (data), accountant/CFO (interpretation & advice)—and how to get plain-English summaries.
• Setting targets you can actually hit: plug leaks, choose focus products/vendors, and run a monthly CEO Money Meeting.

Challenge

Choose a recurring date each month (like the second or third Tuesday) and block off 30 minutes for a CEO Money Meeting.

During that time, start small by tracking just three numbers:

• Revenue
• Profit
• Owner’s pay

Even if your records feel messy, the goal is simply to get started. Tracking monthly will get easier over time, and it builds the confidence you need to make smarter decisions.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!