Business Builders (Pt.32) The Smart Way to Raise Your Rates (and Protect Your Business)

In this episode of Business Builders, we’re tackling one of the scariest (but most necessary) moves you’ll make as a business owner: raising your prices. If you’ve been holding onto the same rates for too long because you’re afraid of client pushback, this conversation is for you. Raising your prices isn’t about being greedy—it’s about protecting your business, honouring your growth, and creating space for sustainability.

Key topics covered:

• Signs you’ve outgrown your current prices (hint: resentment and discounting are big red flags).
• Why raising your prices is a strategic business decision, not an emotional one.
• How to anchor into the data—profit margins, costs, and market research—so your pricing reflects real value.
• Three practical ways to raise your rates without losing integrity (and with a lot less fear).
• The emotional side of pricing shifts and why the right clients will respect and support your growth.

Raising your prices isn’t risky—it’s a recalibration of how far you’ve come.

Challenge

Pick one offer, service, or client group where your pricing needs to increase. Audit what it costs you to deliver, draft your updated rate, and either apply it to your next new client or prepare a clear notice for existing clients.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!