#684 How an International DJ Became Jamaica's First Olympic Alpine Ski Racer

SEGMENT 1 with Benajmin Alexander, starting at 0:00: Most of the medals for the Winter Olympics are won by Nordic countries or other wealthy nations. What is it like to compete in the Olympics where you have no realistic chance of winning a medal? We are speaking with two Olympic athletes that competed in the Beijing Winter Olympics from two unlikely countries, the first is Benjamin Alexander from Jamaica.

SEGMENT 2 with Carlos Maeder, starting at 16:30: We are continuing our story about talking to Olympic athletes that competed in the Beijing Winter Olympics but had no realistic chance of winning a medal. Next we’re speaking with Carlos Maeder from Ghana.

SEGMENT 3 with Stephanie Burks, starting at 36:45: We see a lot of initiatives where big brands partner with and support small businesses. Why do they do this? What do small businesses need to do to attract the attention of a big brand?

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