#574 How to Use Customer Case Studies as Effective Marketing

SEGMENT 1: Prospects and clients want proof. One of the best ways to do this is to publish a case study to show prospective clients how people just like them have been successful with your product or service. What are the key points of the customer story you want to cover for a great case study and what are the common case study mistakes you want to avoid? Here to help is Brian McCarthy who is a direct-response copywriter that specializes in case studies.

SEGMENT 2: Part of being a small business owner is to know how to have tough conversations with team members, customers and vendors. It’s tempting to avoid having these tough conversations but that can lead to additional damage. How exactly should we approach these tough conversations? Scott Miller, host of On Leadership With Scott Miller sponsored by Franklin Covey, is here to help.

SEGMENT 3: Having remote staff can be incredibly beneficial for your small business. But it’s also one of the biggest challenges. How do you motivate a team you don’t physically see? How do you measure their performance? Here to help is Teresa Douglas, co-author of “Working Remotely: Secrets to Success for Employees on Distributed Teams”.

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