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Everything's “fishy” about this family owned smoked fish products company

Author
Small Business Association of Michigan
Published
Tue 02 Sep 2025
Episode Link
https://sbamentrepreneurialinsights.libsyn.com/everythings-fishy-about-this-family-owned-smoked-fish-products-company

On today’s program, Michael Rogers talks with Bruce Osterhaven, President of Big O Smokehouse and an Elite member of the Small Business Association of Michigan. Established in 1997, the company offers a wide variety of smoked fish products sourced from the Great Lakes and Canadian fisheries, focusing on white fish and lake trout. “We're hopefully starting to reach a lot more of Michigan, and people are getting to know us a little bit more and seeing the value of smoked fish as a high quality protein source,” he says. “As soon as my dad got me introduced into it, it was something that I definitely could see, a passion and a purpose for getting people to eat healthy.”

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)

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