Why Marriott Is So Attached To Its 30 Brands

On today's episode of the Skift Podcast, we're hearing from Tina Edmundson, global brand officer for Marriott International. At Skift Forum Europe in Berlin, Edmundson spoke to Skift Senior Hospitality Editor Deanna Ting about why the company decided not to kill any brands after acquiring Starwood. They also explored how the role of luxury is changing, Marriott’s approach to millennials, and its experiment in homesharing. This is one of several conversations we're featuring from Skift Forum Europe.