When Everything Is An Adventure, What Happens to Adventure Travel?

On this episode of the Skift podcast, we’re talking about who can claim to be an adventure traveler, how the word is used (or overused, in our guest's opinion), and how social media is a blessing and curse for operators. We are joined by Bruce Poon Tip, founder and CEO of G Adventures. Also with us is Casey Hanisko, VP of marketing for the Adventure Travel Trade Association.