How Artificial Intelligence Is Transforming Business Travel

Host Seth Borko is joined by Amadeus' Head of Research and AI Center of Excellence, Rodrigo Acuna Agost, and Marilyn Markham, VP of AI & Automation Strategy at American Express Global Business Travel.

Both panelists emphasized that agentic AI — autonomous systems that pursue a goal and interact with their environment — is the hottest trend in travel technology. Markham highlighted that it goes beyond “talking” AI to AI that takes action, describing it as giving a talker a toolbox. Acuna Agost echoed this by defining agentic AI as combining autonomy, interaction, and mission-driven action, which unlocks many new possibilities.

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