How AI Will Transform Travel Search

In this episode of the Skift Travel Podcast, recorded live in New York City at our recent Megatrends event. Seth Borko sits down with Thomas Reiner from Altimeter Capital to discuss the transformative impact of AI on the travel industry. They cover the shift from traditional keyword searches to conversational AI, the importance of trust in AI-driven travel planning, and the implications for online travel agencies and direct bookings. The conversation also explores the role of user-generated content and voice technology in enhancing the travel experience.

Takeaways

AI agents will significantly change how travel is planned.

The travel industry is moving towards conversational AI.

Trust in AI is crucial for travel planning.

Direct bookings will increase as AI evolves.

User-generated content will play a key role in travel decisions.

Voice AI will enhance user experience in travel.

The traditional OTA model may face challenges from AI.

Personalization will be a major focus for AI in travel.

AI will streamline the booking process for consumers.

The future of travel will involve more direct interactions with suppliers.

Chapters

00:00 Introduction to AI in Travel

02:59 The Shift from Keywords to Conversational AI

05:55 Trust and AI in Travel Planning

08:48 Impact on Online Travel Agencies

11:57 The Future of Direct Bookings

14:53 User-Generated Content and AI

17:59 The Role of Voice in Travel AI

20:53 Blue Sky Predictions for AI in Travel

Connect with Skift

LinkedIn: https://www.linkedin.com/company/skift/

WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/

Facebook: https://facebook.com/skiftnews

Instagram: https://www.instagram.com/skiftnews/

Threads: https://www.threads.net/@skiftnews

Bluesky: https://bsky.app/profile/skiftnews.bsky.social

X: https://twitter.com/skift

Subscribe to @SkiftNews and never miss an update from the travel industry.