Bonus Analyst Sessions: Hotel Owner Operating and Branding Strategies

Hotel owners have their hands full with choosing the appropriate operating model, ensuring their properties are being run efficiently and effectively, and remaining innovative and thoughtful. Doing all of this in an increasingly complex environment can be challenging. Some will need the major brand chains' help, some won't.

This Analyst Session discusses operating and branding strategies for hotel owners in today's environment. It serves as a supplement to our Skift Research Report, A Deep Dive Into Operating & Branding Strategies for Hotel Owners. We review different ownership operating models and the pros and cons of each, the benefits of brand affiliation versus non-affiliation, and our proprietary Brand Matrix which ranks the seven major brand chains according to 13 key quantitative metrics. We also provide our expectations for distribution costs, management contract terms, soft brands, non-branded operators, and independent hotels.

What You'll Learn From This Podcast

The advantages and disadvantages of different ownership operating models

Key considerations when entering into management and franchise agreements

An overview of the hotel industry in terms of branded versus non-branded and managed versus franchised versus owned properties

Why the large brands have increasingly shifted to asset light

The benefits of brand affiliation

How consolidation has negatively impacted hotel owners

Examples of when to remain independent versus affiliate with a brand

An overview of Skift Research’s proprietary Brand Matrix ranking seven major brand chains

Skift Research’s expectations for distribution costs, management contract terms, soft brands, non-branded operators, and independents

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