26. Starting a Running Shoe Company, Most Innovative Running Gear, & The Golden Running Rule

The Size 15 Runner inadequately explains how to follow the Golden Rule of Running; he shares the not-so-inspirational story of how a company pivoted from energy gels and drink mixes to creating running shoes; and he introduces radical new gear designed to help male runners feel more secure.

• Starting a Running Shoe Company: Fed up with being a boring nutrition company instead of an exciting running shoe company, one nutrition brand pivoted to create their very first running shoe. Hear the not-so-inspirational story behind how this new shoe came to be.

• The Golden Running Rule: To wave, or not to wave? It’s the pivotal question when runners spot each other in the wild. But should it even be up for debate? I make the case for why runners should always follow the “Golden Running Rule” and acknowledge each other.…sometimes.

• Most Innovative Running Gear: I unveil an all-new, never-before-seen product designed to help male runners feel more secure on the run.

thesize15runner.com

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