Pouring the Future: Graham Nordin on Sustainable Wine Packaging

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Summary

Graham Nordin of Latitude Wines uncorks his inspiring path into the wine world, rooted in family traditions and a deep respect for education in the craft. He reveals how Latitude Wines is shaking up the industry with Frugalpac’s eco-friendly packaging—proof that sustainability and great taste can share the same bottle. Along the way, Graham pops a few persistent wine myths, reminding us that great wine doesn’t have to break the bank and is best enjoyed with good company. He wraps things up with his go-to summer sips—light, bright, and perfect for sunny days. 

Takeaways

• Graham’s wine journey began early, planting the seeds of a lifelong passion.
• Latitude Wines in partnership with Frigalpac is rewriting the rules with sustainable, game-changing packaging.
• Eco-friendly wine packaging is no longer optional—it’s the future.
• Learning about wine pulls back the curtain, making the industry less intimidating.
• Summer calls for wines that are light, crisp, and unapologetically refreshing.

Wines Tasted

Collective Good Sauvignon Blanc

Collective Good Pinot Grigio

Collective Good Red Blend

Collective Good Cabernet

Read more about Collective Goods wine debut and see if you can purchase at a Target near you HERE

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