7: The OPA Plan: How to Borrow Other People’s Audiences to Explode Your Sales

In 2011, Joshua Lisec landed his first freelance gig--on Fiverr of all places. He said he wound up making $1.67 an hour from that job, but it sparked his entrepreneurial journey.

Since then, he's gone from "dumpster-diving for clients" to consistently landing 4- and 5-figure contracts and earning $167 an hour on one recent project, effectively 100x-ing his hourly rate. In this episode we take a deep dive into what I'll call the OPA Plan: borrowing other people's audiences to grow your business, a strategy that's earned Joshua $9000 in just the last couple months.