How Selling Books on Amazon Lead to A 7-Figure Exit .. Caleb Roth Reveals ALL
- Author
- John and Drew
- Published
- Tue 01 Jul 2025
- Episode Link
- None
How Selling Books on Amazon Lead to A 7 Figure Exit
Book A FREE Strategy Call with Carter from VA Fastlane : https://bit.ly/4jeDLC4
In episode 107 of The Side Hustle Experiment Podcast John (https://www.instagram.com/sidehustleexperiment/) and Drew (https://www.instagram.com/realdrewd/) talk with Caleb (https://www.instagram.com/caleb.j.roth/)
He is the creator of ScoutIQ, EFlip, and one of the OGs in the Amazon bookselling space.
We cover everything from how he went from flipping books part-time to building a successful software company, the challenges of selling to non-technical founders, how he landed his exit, and why most Amazon sellers focus on the wrong things.
Whether you're an Amazon FBA seller, aspiring software founder, or just curious how a side hustle can turn into a multi-million dollar exit — this one is packed with real insights.
🎙️ What We Cover:
✅ Why Caleb started flipping books
✅ How ScoutIQ was built (without knowing how to code)
✅ Finding a technical co-founder and scaling
✅ What it’s really like to sell a business
✅ Building margin, multiple income streams, and staying lean
✅ The power of partnerships and community over paid ads
✅ His new mission with Beacons United
🚀 Want to learn more about reselling or building income online?
Subscribe + check out more episodes of The Side Hustle Experiment Podcast.
Chapters
00:00 The Journey Begins: From Corporate to Entrepreneurship
02:56 Finding the Right Co-Founder: A Serendipitous Encounter
05:44 Identifying Market Gaps: The Birth of eScore
08:43 Navigating Early Struggles: The Entrepreneurial Journey
11:33 Diversifying Income Streams: Beyond Amazon
14:36 Leveraging Data: The Nebraska Book Company Experience
17:20 Opportunities in Today's Market: A New Era of Software
20:22 The Role of Advertising: Lessons Learned
23:10 Finding Balance: Outsourcing vs. Personal Growth
25:53 Staying Relevant in Business
26:35 Navigating Challenges During COVID-19
28:45 The Power of TikTok in Business Growth
31:24 Managing Rapid Growth and Customer Retention
33:37 The Importance of Partnerships
36:32 Health and Wellness as a Priority
49:52 The Journey to Selling Scout IQ
53:00 Navigating the Sale Process
55:11 Timing the Market for Maximum Value
57:42 Exploring New Ventures and Opportunities
01:03:27 Understanding Financial Health and Spending Habits
01:09:30 Investing in the Future and Mentorship
01:11:08 Curiosity and Taking Action for Success
#amazonfba #amazonfbatips #sidehustleexperimentpodcast
Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/
Listen on your favorite podcast platform
Youtube: https://bit.ly/3HHklFO
Spotify: https://spoti.fi/48RRKcP
Apple: https://apple.co/4bmaFOk
Check out Drew's Stuff
Instagram: https://www.instagram.com/realdrewd
Twitter: https://twitter.com/DrewFBA
Check out John's Stuff
Instagram: https://www.instagram.com/sidehustleexperiment/
Twitter: https://twitter.com/SideHustleExp
FREE Resources
✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M
✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4
✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g
✅ Get the Discount Calculator: https://bit.ly/4dEhaNN
✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)
🛠️The tools I use to run my Amazon Business with Special Discounts🛠️
https://bit.ly/4bhibd3
Book A FREE Strategy Call with Carter from VA Fastlane : https://bit.ly/4jeDLC4
In episode 107 of The Side Hustle Experiment Podcast John (https://www.instagram.com/sidehustleexperiment/) and Drew (https://www.instagram.com/realdrewd/) talk with Caleb (https://www.instagram.com/caleb.j.roth/)
He is the creator of ScoutIQ, EFlip, and one of the OGs in the Amazon bookselling space.
We cover everything from how he went from flipping books part-time to building a successful software company, the challenges of selling to non-technical founders, how he landed his exit, and why most Amazon sellers focus on the wrong things.
Whether you're an Amazon FBA seller, aspiring software founder, or just curious how a side hustle can turn into a multi-million dollar exit — this one is packed with real insights.
🎙️ What We Cover:
✅ Why Caleb started flipping books
✅ How ScoutIQ was built (without knowing how to code)
✅ Finding a technical co-founder and scaling
✅ What it’s really like to sell a business
✅ Building margin, multiple income streams, and staying lean
✅ The power of partnerships and community over paid ads
✅ His new mission with Beacons United
🚀 Want to learn more about reselling or building income online?
Subscribe + check out more episodes of The Side Hustle Experiment Podcast.
Chapters
00:00 The Journey Begins: From Corporate to Entrepreneurship
02:56 Finding the Right Co-Founder: A Serendipitous Encounter
05:44 Identifying Market Gaps: The Birth of eScore
08:43 Navigating Early Struggles: The Entrepreneurial Journey
11:33 Diversifying Income Streams: Beyond Amazon
14:36 Leveraging Data: The Nebraska Book Company Experience
17:20 Opportunities in Today's Market: A New Era of Software
20:22 The Role of Advertising: Lessons Learned
23:10 Finding Balance: Outsourcing vs. Personal Growth
25:53 Staying Relevant in Business
26:35 Navigating Challenges During COVID-19
28:45 The Power of TikTok in Business Growth
31:24 Managing Rapid Growth and Customer Retention
33:37 The Importance of Partnerships
36:32 Health and Wellness as a Priority
49:52 The Journey to Selling Scout IQ
53:00 Navigating the Sale Process
55:11 Timing the Market for Maximum Value
57:42 Exploring New Ventures and Opportunities
01:03:27 Understanding Financial Health and Spending Habits
01:09:30 Investing in the Future and Mentorship
01:11:08 Curiosity and Taking Action for Success
#amazonfba #amazonfbatips #sidehustleexperimentpodcast
Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/
Listen on your favorite podcast platform
Youtube: https://bit.ly/3HHklFO
Spotify: https://spoti.fi/48RRKcP
Apple: https://apple.co/4bmaFOk
Check out Drew's Stuff
Instagram: https://www.instagram.com/realdrewd
Twitter: https://twitter.com/DrewFBA
Check out John's Stuff
Instagram: https://www.instagram.com/sidehustleexperiment/
Twitter: https://twitter.com/SideHustleExp
FREE Resources
✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M
✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4
✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g
✅ Get the Discount Calculator: https://bit.ly/4dEhaNN
✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)
🛠️The tools I use to run my Amazon Business with Special Discounts🛠️
https://bit.ly/4bhibd3
