019: Building an Influencer Agency with Vision and Purpose - Charlotte Stavrou

This week, we're joined by Charlotte Stavrou, Founder & CEO of SevenSix Agency. Charlotte gives us a deep dive into her life and mindset how she is able to maintain her sense of curiosity as an entrepreneur with diverse interests. She shares her journey that started off as a teacher and blogger, before she transitioned into the world of marketing. Charlotte provides a fresh insight on how to weave purpose into your business, how to nurture a cohesive company culture, and how to navigate the intricacies of modern content creation. Our conversation delves into the realm of influencer marketing, and we discuss strategies to stand out as a creator, and how to strike a balance between monetisation, partnerships, and authenticity, and the importance of recognising your audience tribes. Charlotte also shares her approaches to managing burnout, fostering personal growth, and handling social events as an introvert.

https://www.instagram.com/charlottesevensix/

https://www.charlottesevensix.com/

https://www.sevensixagency.com/

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