A Scientific Approach to Affirmations as a Business Owner

Affirmations are a very useful tool for becoming the person you want to be in life, but you may not have tried them simply because the concept sounds a little woo-woo at first. However, the impact of simple affirmations are very much based in neuroscience. Today, co-hosts Ben and Paige Easter talk about the scientific approach to affirmations and the way that they can benefit your personal development.

The way you talk to yourself matters, and oftentimes, it is easier for us to be negative towards ourselves. By practicing affirmations, you learn to replace those ingrained negative thoughts with something positive. In order to understand the world around you, your brain uses shortcuts called cognitive biases, which often cause us to believe things about ourselves and the world that are not true. When you create an affirmation, you are priming your reticular activating system to instead look for evidence that back up that positive affirmation thought. To create your affirmations, it helps to engage in visualization and think hard about that ideal version of yourself so that you can work backwards from there. 

Affirmations are powerful tools for changing the way you think about yourself and show up in the world. They may seem very metaphysical and woo-woo, but they are actually rooted in science. 

Quotes

• “What we're really trying to do when we're creating an affirmation is we're priming our brain, we're priming that reticular activating system to look for evidence that the affirmation thought is true.” (8:08-8:20 | Ben)
• “When we feel different, we show up differently. And we can increase our likelihood that we'll have the requisite internal resources to go out and act in a way that gets us the kind of results that we want in the world.” (13:54-14:06 | Paige)
• “You'll know your affirmation is starting to really take root when you find yourself thinking the thought without intending to think it.” (15:33-15:39 | Ben)  
• “Saying nice things to yourself is better than not saying nice things to yourself. But if those affirmations aren't in perfect alignment with your vision for yourself and your future, they're going to be a little bit less impactful.” (18:59-19:10 | Ben)
• “It might be super easy and be a really seamless transition to start thinking positive thoughts about yourself and taking on an affirmation practice. But if it isn't, just know that something in you is trying to keep you safe. Your brain is trying to save energy by doing things the way it's always done.” (33:09-33:23 | Paige)

Links

Connect with Ben and Paige:

Website: https://lucidshiftcoaching.com/

Lucid Shift Coaching IG: https://www.instagram.com/lucid_shift_coaching/

This podcast that helps business owners reduce overwhelm, beat imposter syndrome, and lead with confidence and clarity by diving into practical strategies for breaking through self-imposed ceilings, tackling the fear of not being good enough or worthy enough, and overcoming the fear of failure. Learn how to become more efficient with your day, stop procrastinating, and manage insecurity, while also mastering delegation, growing your team, and expanding your bandwidth for greater success. If you've ever felt slowed down by self-doubt, this podcast is your guide to breaking free and achieving more.

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