Renowned for ‘bringing the outside in’ and their bold use of colour, Lucy Vail Floristry can transform any environment into an immersive botanical wonderland. This award-winning luxury floral design studio specialising in weddings, events, and installations, is pushing the creative boundaries of luxury floral design by adopting new sustainable techniques. Based in London, Lucy aims to take people on a journey by turning an environment upside down. Colour is everything, and every venue or space is a blank canvas waiting to be transformed. Lucy Vail Floristry feels like discovering a secret garden for the first time: a magical world, bursting with colourful British blooms. She believes the future of floristry is rooted in understanding the importance of seasonality so using as many home-grown flowers as possible is a top priority. In 2022, Lucy became the youngest florist to design the Bull Ring Gate Entrance at the RHS Chelsea Flower Show. It was also the largest entrance Chelsea has seen to date.
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