538: How to Make Your Message Stand Out in a 3-Second World (feat. Brendan Kane)

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Get Brendan Kane's new book Hook Point: How to Stand Out in a 3-Second World.

For additional show notes, visit ShaunTabatt.com/538.

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.