362: Robert Bly - How To Write Copy That Sells

Today on the podcast I'm joined by Robert Bly, who can fairly be called one of the godfathers of the modern copywriting movement. We talk about his early days as a chemical engineering student and college newspaper feature writer and the journey that led him to become a renowned marketer and copywriter. We discuss the ways copywriting has changed through the years and the strategies required to be successful in today's multi-channel marketing environment. Be sure to grab a copy of the 4th edition of Bob's trusted book The Copywriter's Handbook. It's a resource that will pay dividends for many years to come.

For additional show notes, visit ShaunTabatt.com/362.

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.