264: Mark Schaefer - Marketing Rebellion: The Most Human Company Wins

I learned a ton talking with Mark Schaefer about his industry-shifting book Marketing Rebellion. It's the must-read marketing book for 2019 and beyond.

About the Book:  Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?    Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: 

• How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
• Why businesses must be built on human impressions instead of advertising impressions.
• The five constant human truths at the heart of a successful marketing strategy. 
• Why customer loyalty is dying and what you need to do about it right now.
• How to help your best customers do the marketing for you. 
• Actionable steps to providing an immediate course-correction for businesses of any size. 

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.    The Marketing Rebellion is knocking at your door. Are you ready?  

About the Author:  Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force.

Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA.

He is the author of six other best-selling books:

• The Tao of Twitter (best-selling book on Twitter)
• Social Media Explained
• Return On Influence (First book on influencer marketing)
• Born to Blog
• The Content Code (named best book on SEO)
• KNOWN: Building and Unleashing Your Personal Brand in a Digital World

His Marketing Companion podcast is among the top 1 percent of business shows on iTunes.   Connect with Mark:

• BusinessesGrow.com
• Facebook
• Twitter
• Instagram

For additional show notes, visit ShaunTabatt.com/264.