In this episode, I sat down with my longtime friend Danielle Driscoll of Finding Silver Pennies to talk about what it really looks like to let your creativity lead your business. Danielle didn’t set out to become an artist or run a product-based shop. She started with a blog during naptimes — just looking for a creative outlet. But over time, that simple start turned into a thriving brand that now includes watercolor art, stationery, custom brushes, and wholesale partnerships with over 100 stores across the U.S.
We talked about everything from starting scared, to picking up the wrong supplies at Michael’s (we’ve all been there), to making decisions based on what feels aligned — not just what’s profitable. Danielle shared how she’s grown her business slowly, intentionally, and with a whole lot of heart. If you’ve ever felt torn between multiple creative interests, or unsure which path to follow, this one’s for you.