The SEO Vault Episode 168 - Google Helpful Content Update

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.

We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.

This Week's Podcast features Chaz Edwards, Nate Fischer (special guest), and Bucky Helms.

Highlights from this Episode:

• We had a special guest on this week’s episode, Nate Fischer. He is the CTO of LocalViking and Local Brand Manager. He explains how to use the GeoBooster app for SEO. The app uses local moments to capture high-level content for clients.
• How to optimize your location pages
• December 2022 Google Helpful Content Update Rolling Out With Global Impact
• Google Keyword Planner Organize Keywords Into Ad Groups Officially Live In English

What's Going on With Our SEO Brands

Learn about new services, products, software, and more.

Web 2.0 Ranker Weekly Update

3:50 Brand updates, deals, promotions, and news.

• Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!
• GeoBooster mobile app is live. It will cost $50 per location to add. Every LocalViking and Local Brand Manager user will get a free location account.
• The Q3 SEO testing report is live.
• Our Event Link Building Service is LIVE and Going Well.
• Bio Entity Stacks are LIVE and Going Well.
• We Updated our Monthly GBP campaigns before the Black Friday sale - implementing some of the things we’ve learned in SEO testing!
• The Monthly SEO addon will soon be available for Monthly GBP Campaigns. This should be ready and LIVE before the year-end sale!
• We are finalizing those daily deals now and getting Year End Sale READY

SEO News For The Past Week

34:00 Catch up on the latest industry and algorithm updates.

• December 2022 Google Helpful Content Update Rolling Out With Global Impact
• Google Keyword Planner Organize Keywords Into Ad Groups Officially Live In English
• Search Chrome Tabs, Bookmarks & History
• Google Search Console: Sites Using Subscribe With Google May See Increase In Impressions & Clicks

SERP Changes We're Seeing

• Google Launches + Topic Search Bar Refinements After Several Months Of Testing.
• Google Search Tests "Where To Stop Along The Way"
• Google Search Tests Short Product Reviews In Image Thumbnails
• Official: Google Continuous Scroll Now On Desktop Search
• Google Tests Removing Estimated Number Of Search Results Again

SEO Q&A

27:01 Do you have any plans to put together a "pitch deck" or infographic that we agency owners could provide to our clients to help them understand the purpose of GeoBooster?

45:12 What’s an ultimate location page?

Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.

Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.

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