Why Owning Your Core Platform Matters

Are you building your business on rented digital land? In this episode, we reveal the hidden costs of relying on social media as your primary customer engagement platform. While platforms like Facebook, Instagram, and TikTok offer massive reach, they also come with unpredictable algorithms, restricted visibility, and the constant risk of losing access to your connections overnight.

Discover why owning your own online business platform is crucial for long-term business success and how to start building one today. We’ll share actionable steps for creating a space where you control the communication, the content, and the relationship with your customers—without interference from third-party platforms.

If you’re serious about growing your business with a solid, scalable foundation, this episode is for you. Start owning your customer relationships today!

🔑 What You'll Learn:

• The dangers of relying the wrong platforms to build your business
• Why owning your platform is the key to sustainable growth
• How to create a platform that fosters engagement and loyalty

Chapters:

00:00 - Introduction: The Risks of Building Your Business On a Platform You Don't Own

03:15 - Why Social Media Isn’t a dependable Business Platform

07:45 - The Power of Platform Ownership in Customer Engagement

12:30 - How Changes Beyond Your Control Can Hurt Your Business Overnight

17:10 - Actionable Steps to Start Building Your Own Platform

21:55 - Success Stories: Businesses That Switched to Owned Platforms

26:30 - Final Takeaway: Build a Platform That Works for You

🚀 Key Takeaways:

✅ Owning your platform gives you the ownership of all aspects of your business

✅ Building a platform you own creates long-term stability and trust with your customers.

💬 Join the Conversation:

Have you started building your own platform yet? Share your thoughts and connect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/

👍 Enjoyed this episode?

Make sure to like, subscribe, share and turn on notifications for more insights on building an infinitely scalable business!

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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