Frameworks for Freedom: Helle Brodie on Scaling Without Burnout

 In this episode, Tara sits down with business success coach Helle Brodie, whose calm approach to business transformation offers a much-needed alternative to hustle culture. After decades of entrepreneurship - and burnout - Helle developed a framework to help others scale without losing themselves in the process. Tune in to hear her journey, her unique CPU method (Commitment, Performance, and You), and her powerful message for anyone feeling maxed out by their own success.

🔍 What You’ll Learn:

• How Helle shifted from 70-hour weeks to running a business on her terms
• Why authentic energy matters more than trying to “stand out”
• The power of frameworks (and why they’re actually freeing, not rigid)
• How burnout signals opportunity for real change
• Tips for scaling your business without sacrificing peace of mind

📌 Chapters:

00:00 – Welcome + Meet Helle Brodie

01:00 – Helle’s Entrepreneurial Story (and Overwork Wake-Up Call)

03:45 – What Happens When Hustle Becomes Survival

05:15 – The Power of Authentic Energy in Coaching

07:00 – Building a Business That Doesn’t Own You

08:30 – The CPU Framework Explained (Commitment, Performance, and You)

10:00 – Scaling Through Masterminds and Human-Centered Models

12:00 – Tips for Transitioning Out of Burnout Mode

13:20 – Creating SOPs and Trusting Your Team

14:45 – Frameworks as a Path to Freedom

16:00 – Managing Stress as a Business Owner

18:00 – A Client Story: Overcoming Perfectionism

19:10 – Final Advice: Make a True Commitment to What Matters

20:00 – Where to Learn More About Helle Brodie

🔗 Resources Mentioned:

• FreedomJourneys.ca
• Free Download: The Freedom Formula for Entrepreneurs
• Book: Stress Wisely by Dr. Robyne Hanley-Dafoe

🎧 Want to Scale Without Burnout?

Take the next step and discover your unique path by taking the Scalable Expert Quiz.

About Helle Brodie

I'm Helle, a business coach helping entrepreneurs just like you turn the chaos of business into their personal success story. I call that freedom: financial freedom, time freedom, and the personal freedom to savor your life.

Freedom in business is created through commitment, turning overwhelm into effectiveness, and building a business success mindset.

I've helped countless business owners turn their business back into the passion that supports their lives - not consume their lives.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.

The Scalable Expert Assessment

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call