#6. Farmers Insurance Open CEO Marty Gorsich: Creating a World-Class Golf and Lifestyle Event, Building a Winning Culture, and Lessons Learned from Working in the Sports Industry
- Author
- Darren Reinke
- Published
- Wed 17 Mar 2021
- Episode Link
- https://redcircle.com/shows/4730462f-2ce8-42ec-b551-b04be4dafa44/episodes/93f40fa4-1469-4da2-b10b-7d2ef57c95d8
In this episode, Darren Reinke chats with Marty Gorsich, CEO of Century Club of San Diego, a non-profit that puts on the Farmers Insurance Open. Marty shares his insights about creating a world-class customer experience, what makes the Farmers Insurance Open special, creating a great culture, building a top-notch team, and lessons learned from working in the sports industry.
Show Notes
- How the Farmers Insurance Open Has Evolved Over Time [1:02]
- How The Event Has Attracted a Wider Audience [2:10]
- Source of New Ideas to Integrate into the Event [6:55]
- What Makes the Farmers Insurance Open Special [9:30]
- Tips to Create a Broader Appeal to Customers [12:00]
- How to Tailor How You Motivate Team Members [13:50]
- How to Develop Your Team [18:55]
- How Farmers Insurance Open Impacts the Community [23:40]
- Lessons from Sports about Leadership [31:47]
- Tips to Aspiring Leaders [36.07]
Show Links
