#40: Saint Jane Beauty CEO Casey Georgeson on Creating Powerful Brands and Managing the Perception of CBD

In this episode, Darren Reinke chats with Casey Georgeson, Founder and CEO of Saint Jane. Casey discusses how a $10,000 loan during the Great Depression started her family’s legacy of entrepreneurship, the importance of work life balance as a founder and CEO, why she feels the most successful and powerful brands are emotional, and CBD’s array of health benefits.

Saint Jane is a luxury CBD beauty company that is small-batch-crafted in California with thoughtful ingredients for an unparalleled skincare experience.

Show Notes:

• Casey’s spark for pursuing entrepreneurship [1:05]
• Why Casey believes the most powerful branding is emotional [5:25]
• How Casey’s great grandmother started the country’s two largest wine companies during the Great Depression [10:33]
• Understanding the Saint Jane Story and why it was Casey’s clearest brand idea yet [14:52]
• How Casey navigated the early stages of starting her brand [19:18]
• The three legs of Saint Jane’s brand positioning [21:00]
• How Casey manages the perceptions and expectations of being a founder and representing a brand [21:43}
• How Casey effectively manages brand perception [25:28]
• How Casey navigates advocating for CBD [27:24]
• Why Saint Jane’s mission is to heal people’s skin [28:27]
• How Casey balances growing her business with prioritizing her family [31:00]
• Why sleep and HIIT workouts act as Casey’s guardrails in sustaining performance [37:02]
• A sneak peak into the future of Saint Jane [40:16]
• Where you can find Saint Jane’s products [41:23]

Links:

• Website: https://saintjanebeauty.com/
• Instagram: https://www.instagram.com/saintjanebeauty/