#26. Selling From the Heart Author Larry Levine – How to Sell Authentically through Care and Emotion

In this episode, Darren Reinke chats with Larry Levine, Author of Selling from the Heart. Larry discusses what it means to sell from the heart, the importance of authenticity and substance in sales, what "heartset" is and how to develop it, and more.

Selling from the Heart’s mission is to bring authenticity and substance to the sales profession. Selling from the Heart brings a fresh way to think about sales performance and complements organizations’ existing sales tactics and processes by adding substance.

Show Notes:

• How College Chemistry Led Larry into Sales [1:15]
• Where Larry Learned His Authentic Approach to Sales [4:18]
• How Self Education Played a Significant Role In Larry’s Success [7:50]
• Why You Should Read Everyday For 30 Minutes [9:28]
• What it Means to Sell From the Heart [17:55]
• What it Means to Have Heartset and How to Develop It [20:34]
• What You Can Do to Bring More Care and Emotion to Your Sales Process [24:43]
• The Power of Vulnerability in Sales [29:42]
• How You Can Practically Practice Vulnerability [31:32]
• Why You Should Fire Yourself on Friday Evening and Hire Yourself Sunday Night [32:43]
• What’s Next for Selling From the Heart [38:46] 

Links:

• Selling from the Heart Company Website: https://www.sellingfromtheheart.net/
• Selling from the Heart Book Website: https://www.sellingfromtheheart.net/book
• Larry Levine on LinkedIn: https://www.linkedin.com/company/selling-from-the-heart-podcast/