#16. Fashionphile CEO Ben Hemminger: Driving Growth through Authentic Relationships

Darren Reinke chats with Ben Hemminger, Co-Founder and CEO of Fashionphile. Ben discusses how a lack of job opportunities in Hawaii led him to "re"-commerce, the importance of having relevant metrics to assess growth, and why Fashionphile’s first value is “We believe in Authenticity.”

Show Notes:

• How "Re"-commerce is Different from E-Commerce [0:55]
• How Ben Started Fashionphile [3:55]
• How Ben Become Immersed in Ultra Luxury [9:44]
• Why Fashionphile Describes its Handbags as Certified Preowned [12:00]
• How the Ultra Luxury Brands Reacted to a Secondary Market [15:50]
• The Challenges Fashionphile Faced Creating a Two Sided Marketplace [19:50]
• Fashionphile’s Key Metric to Measure Available Growth in a Supply Constrained Market [24:56]
• How Fashionphile Cultivates World Class Relationships With its Sellers [28:55]
• The Importance of Authenticity to the Fashionphile Brand [35:03]
• Why Ben Believes the Current Tailwinds Will Continue to Fuel Fashionphile’s Growth[39:14]

Links:

• Fashionphile’s Website: https://www.fashionphile.com/