“Who Decided Austin’s New Logo? The Fight to Reclaim Our City’s Identity”
- Author
- Sandy McIlree
- Published
- Fri 12 Sep 2025
- Episode Link
- https://www.spreaker.com/episode/who-decided-austin-s-new-logo-the-fight-to-reclaim-our-city-s-identity--67735390
“Who Decided Austin’s New Logo? The Fight to Reclaim Our City’s Identity”
📣 "Why does a city known for creativity get saddled with a logo that looks like it came from a corporate template?" In this fiery and insightful episode of The JB and Sandy Show, the hosts dive into one of Austin’s most controversial decisions in recent memory: the rollout of a new city logo that has left residents stunned, frustrated, and mobilized. Joining the conversation is Mackenzie Kelly, former Austin City Councilwoman, who’s leading the charge to reverse the decision through a grassroots petition. Kelly shares her insider perspective on how the logo came to be, why it’s sparking outrage across political lines, and what it will take to stop the costly rebranding process—estimated to exceed \$1.1 million. From the lack of public input to the eerie resemblance to Dallas’s branding, this episode explores the deeper implications of civic identity, fiscal responsibility, and community engagement.
Key Moments:
Mackenzie Kelly served on the Austin City Council from 2021 to 2025 and has long advocated for transparency and fiscal responsibility. Her petition to halt the logo rollout is gaining traction, with thousands of signatures in just days. Her leadership and insider knowledge make this episode a must-listen for anyone who cares about Austin’s future. 🔗 Call to Action If you love Austin and believe in the power of community voices, subscribe to The JB and Sandy Show, leave a review, and share this episode with your friends. Let’s keep Austin authentic—one signature at a time. 📍Sign the petition via Mackenzie Kelly’s X account: x.com/mkelly007
📣 "Why does a city known for creativity get saddled with a logo that looks like it came from a corporate template?" In this fiery and insightful episode of The JB and Sandy Show, the hosts dive into one of Austin’s most controversial decisions in recent memory: the rollout of a new city logo that has left residents stunned, frustrated, and mobilized. Joining the conversation is Mackenzie Kelly, former Austin City Councilwoman, who’s leading the charge to reverse the decision through a grassroots petition. Kelly shares her insider perspective on how the logo came to be, why it’s sparking outrage across political lines, and what it will take to stop the costly rebranding process—estimated to exceed \$1.1 million. From the lack of public input to the eerie resemblance to Dallas’s branding, this episode explores the deeper implications of civic identity, fiscal responsibility, and community engagement.
Key Moments:
- JB’s analogy: “It’s like meeting someone and running off to Vegas to get married—what’s the rush?”
- Mackenzie’s reaction: “I almost threw up a little bit in my mouth.”
- Sandy’s idea: “We could’ve had high schoolers submit designs and offer scholarships.”
- Revealing the firms behind the logo: TKO Advertising and Pentagram Design Inc.
- The path forward: How 20,000 signatures could force the city to reconsider.
Mackenzie Kelly served on the Austin City Council from 2021 to 2025 and has long advocated for transparency and fiscal responsibility. Her petition to halt the logo rollout is gaining traction, with thousands of signatures in just days. Her leadership and insider knowledge make this episode a must-listen for anyone who cares about Austin’s future. 🔗 Call to Action If you love Austin and believe in the power of community voices, subscribe to The JB and Sandy Show, leave a review, and share this episode with your friends. Let’s keep Austin authentic—one signature at a time. 📍Sign the petition via Mackenzie Kelly’s X account: x.com/mkelly007
