#23 - GST XVI - The Science of Valuing Intangible Assets (Customer Relationships)
- Author
- Consalia Ltd
- Published
- Mon 06 Dec 2021
- Episode Link
- https://share.transistor.fm/s/1d5b2688
Following on from Dr. Philip Squire and Ryan O’Sullivan discussing the predictability of Key Account Sales Performance. We have Richard Haigh, Managing Director at Brand Finance going into an interesting talk about Accounting.
He investigates the Science of valuing Intangible Assets and goes on to explain that there is much more to them than just “Goodwill.” Using real-world examples and brands, he does a fantastic job of contextualising the process.
Richard discuss:
- Understanding Intangible Assets
- Tangible vs Intangible Assets
- Customer Relationships
- How to value Intangible Assets
Show notes:
- Consalia Ltd
- Phil Squire LinkedIn profile
- Richard Haigh LinkedIn profile
- Consalia Mindset Survey
- Brand Finance
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