#19 - A New Value Proposition Based on Digital Transformation with David Norris

In the lead up to the Global Sales Transformation event on the 7th October, we have revisited the GST event in 2019 to bring you a talk from David Norris, Sales Director of SKF 

He shared his insights on what it takes to align the sales organisation with a new value proposition based on the digital transformation that is taking place with SKF. David gives an overview of the history of SKF and what the company does as well as how they are transforming the business model. He later discusses the impact that the MSc in Leading Sales Transformation has had on him and his work output.

The key point that he alludes to is the importance of finding a new value proposition for your business. 

Samuel Discusses several topics: 

• What is “Rotating Equipment Performance”?   
• The introduction of AI at SKF and how it has added to the Value Proposition. 
• The benefits of the MSc Professional Practice in Leading Sales Transformation 

 
Show notes: 

• Consalia Ltd 
• Phil Squire LinkedIn profile 
• David Norris LinkedIn profile 
• Consalia Mindset Survey
• SKF 
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