#175 – Mastercast: Cross-cultural sales leadership dynamics w/ Joanna Hillman (2022)

In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading cross-cultural teams. 

Jo explains how her dissertation broadened her understanding of cultural nuances, and how taking these differences into account can make you a more effective communicator. She argues that cultural intelligence frameworks are underrepresented in sales training, and as teams grow increasingly global they need to feature more heavily. 

Highlights include:  

• [04:17] – The moment that flagged the need for better international leadership skills 
• [18:43] – There are major differences between countries when it comes to communication styles 
• [48:15] – Doing the master’s was a great anchor in times of uncertainty 

Connect with Philip Squire on LinkedIn  

Connect with Joanna Hillman on LinkedIn 

Join the discussion in our Sales Transformation Forum group. 

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