#171 – Mastercast: Rethinking sales onboarding w/ Nick Rose (2022)

In this episode of the Sales Transformation Podcast's 'Mastercast' series, Phil welcomes Nick Rose, Sales Director at Sharp UK, to share insights from his master's dissertation on the impact of sales onboarding on business success. 

Nick discusses his personal journey into sales without structured training, the high attrition rate in sales, and the enormous costs associated with onboarding typical sales recruits. Through his master’s research he discovered key gaps in onboarding, which led to him overhauling the process with a Sales Academy programme. 

Highlights include:  

• [01:18] – Nick’s own onboarding into sales experience 
• [33:40] – Identifying a diversity issue in sales 
• [41:33] – Designing a Sales Academy based on master’s research 

Connect with Philip Squire on LinkedIn  

Connect with Nick Rose on LinkedIn 

Join the discussion in our Sales Transformation Forum group. 

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