The Sales Transformation Podcast
The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services.
He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales.
Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.
- Update frequency
- every 6 days
- Average duration
- 45 minutes
- Episodes
- 189
- Years Active
- 2020 - 2025
#176 – Talking sales leadership on the Scared So What Podcast w/ Dr Grant Van Ulbrich
This week on The Sales Transformation Podcast it’s Dr Grant Van Ulbrich’s turn to interview Phil in a conversation that originally appeared on Grant’s Scared So What Podcast!
Grant and Phil discuss …
#175 – Mastercast: Cross-cultural sales leadership dynamics w/ Joanna Hillman (2022)
In this episode of the Sales Transformation Podcast's Mastercast series, Phil speaks to Joanna Hillman, Director of European Development at Reed & Mackay, about her Master’s dissertation on leading c…
#174 – Purpose, presence, and other qualities of a great leader w/ Stacey Hughes
This week on The Sales Transformation Podcast Phil speaks to Stacey Hughes, Vice President, Learning & Development at Medscape about some of the important traits of an excellent leader.
They talk ab…
#173 – Consalia Roundtable: The transformational power of coaching
It’s the Academy team’s turn to take to the microphones this week on The Sales Transformation Podcast as Dr Louise Sutton, Hilary Watkinson, and Natalie Murray discuss the power coaching has to trans…
#172 – Best of Sales Frequency May–July 2025
Sales Frequency is on a break for the summer, so this week on The Sales Transformation Podcast we’re bringing you some highlights from the series so far.
Jesus and Will will be back in September for…
#171 – Mastercast: Rethinking sales onboarding w/ Nick Rose (2022)
In this episode of the Sales Transformation Podcast's 'Mastercast' series, Phil welcomes Nick Rose, Sales Director at Sharp UK, to share insights from his master's dissertation on the impact of sales…
#170 – Consalia Roundtable: Review of the year so far
As we’re now over halfway through 2025 Will, Phil, and Jesus sat down to discuss the year so far in this week’s Roundtable episode of The Sales Transformation Podcast.
How has Jesus found his first …
#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025)
It’s another Mastercast episode this week on the Sales Transformation Podcast as Phil is joined by another recent graduate of our master’s programme: Ivano Fossati, Chief Revenue Officer EMEA at SAP …
#168 – Writing your own script and breaking barriers w/ Brenda Henderson
This week on The Sales Transformation Podcast Phil is joined by Brenda Henderson, in an episode many years in the making!
Brenda won Best Key Account Manager at the Women in Sales Awards back in 202…
#167 – Best of Q2 2025
This week on The Sales Transformation Podcast we’re taking a look back at some of the top moments from Q2 2025 on the show.
Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for…
REVISITED: #110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021)
Later this year we’re going to run a cohort of our Level 7 apprenticeship programme before the funding rules become far more restrictive in 2026. So, what better time to hear from someone who’s been …
#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra
Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!
That’s because Eddie has r…
#165 – Sneak Peak: Global Sales Transformation XX
It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years.
They then mov…
#164 – Sales Frequency: Troubling news for leadership apprenticeships
This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change …
REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger
This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger.
ORIGINAL SHOW NOTES:
This week on The Sales Transfor…
#163 – GST XVII: Using vision and coaching to combat the Great Resignation w/ Simon Wheeler
This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII.
Simon ex…
#162 – Introducing Sales Frequency
This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency, our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring th…
#161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin
It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation…
REVISITED: #16 – How can coaching help achieve Organisational Transformation? w/ Bianca Portulan
Join us for another revisiting of a coaching episiode from the archives this week on The Sales Transformation Podcast, with Phil interviewing Bianca Portulan.
ORIGINAL SHOW NOTES:
What type of eff…
REVISITED: #9 – The role that Coaching plays on perceptions of sales leaders w/ Mohammed AlKhotani
We’re revisiting another coaching-themed episode of The Sales Transformation Podcast this week, as we rewind back to episode #9, featuring Mohammed AlKhotani, who has since gone on to become Senior V…