Start with the Feeling...Or Lose the Sale

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 Listen, show notes & coaching: https://thesalespulsepodcast.com/podcast

Why do brilliant professionals lose warm leads? Because they bury emotion under layers of logic, explanation, and process.

In this episode, Marla Koupal walks you through how one estate attorney’s high-performing firm saw their close rate drop from 75% to 40%—and what they missed about emotional buying behavior.

What you’ll take away:

• Why emotional value must come first, not last
• What buyers are really thinking when they walk into a planning meeting
• A fluency challenge to help you shift your conversations starting today

Ready to sell with presence instead of pressure?
Subscribe and visit successwithmarla.com for coaching, tools, and strategy.

Videos available on YouTube https://www.youtube.com/@TheSalesPulsePodcast

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🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
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