3 Ways Emotional Labor Changes Sales Conversations

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3 Ways Emotional Labor Changes Every Sales Conversation

Most sellers think sales is performance—scripts, clever closes, endless “value stacking.” But the real work of sales is emotional labor: judgment, insight, and risk. In this Labor Day episode, Marla Koupal shows how curiosity and clarity change every sales conversation—and why buyers thank you when you bring respect, patience, and presence to the table.

 Welcome to The Sales Pulse Podcast, where selling isn’t a performance,,,it’s a conversation. I’m Marla Koupal, your Sales Fluency Guide. After decades in sales, here’s the truth: the close isn’t where the sale happens—it’s where the buyer lands after a strong beginning. We’ll focus more on how you open the conversation and connect with how your buyer thinks so that closing never feels like a wrestling match. 

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🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
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