Ep. 5 Savvy Sales Professionals Sell Solutions - Not Product.

It may surprise you to know that an effective sales meeting is not about you, your company, or your offerings. It’s about your client and their needs, challenges, and plans for future growth. In fact, your client is not primarily interested in your product. However, they are interested in what your product can do for them or their company. Joe shares techniques for increasing your closing ratio’s though ‘solution selling’.