Sales Book Review: How to Win Friends and Influence People

Season 2 | Episode 42 | Sales Book Review: How to Win Friends and Influence People

Before there were CRMs and AI-powered outreach tools, there was human connection. In this episode, we dive into one of the most influential sales and communication books of all time: How to Win Friends and Influence People by Dale Carnegie.

Published in 1936 but more relevant than ever, this timeless classic reminds us that successful selling starts with building trust, showing genuine interest, and making others feel seen and valued. We break down the key takeaways from Carnegie’s work—and how they apply to modern sales.

Whether you're new to sales or a seasoned pro, this episode will help you sharpen your interpersonal skills and close more deals the human way.

In this episode:

Why Dale Carnegie’s principles still work in today’s digital world

The art of making people feel important

How empathy and active listening lead to deeper, more profitable relationships

Turning prospects into partners by putting people first

If you’re looking for a no-nonsense guide to building better client relationships (and a better reputation), this episode is a must-listen.

📘 Book of the Week:

How to Win Friends and Influence People by Dale Carnegie

👉 https://amzn.to/3GSv0Rc

🎓 Develop next-level sales skills with Paragon Sales Solutions training

👉 https://www.paragonsalessolutions.co.uk/sales-training/

📈 Bring people back to the center of your sales workflow with Monday.com Work OS

👉 https://try.monday.com/w6un6aq14jsb-wzpmg4

Hosted on Acast. See acast.com/privacy for more information.