Is AI The Future of Sales? | The Sales Circle

Season Two | Episode 25 | Is AI The Future of Sales? | The Sales Circle

AI is everywhere right now—but is it the future of sales?

In this episode of The Sales Circle, host Rob Spence explores how artificial intelligence is changing the sales landscape in 2025 and beyond. From AI-powered prospecting tools to automated follow-ups and sales forecasting, we uncover where AI fits into the modern sales toolkit—and where it doesn’t.

Whether you're a sales leader, business owner, or individual contributor, understanding how to leverage AI in your sales process is becoming essential for staying competitive, saving time, and closing more deals.

But AI isn’t without its challenges. We’ll also break down the limitations of AI, the risks of over-reliance, and why the human touch still matters more than ever.

What You’ll Learn in This Episode:

✅ How AI is being used in lead generation, customer insights, and sales automation

✅ The pros and cons of using AI in sales – what it does well, and what it doesn’t

✅ How to integrate AI tools into your sales workflow without losing authenticity

✅ The role of AI in personalisation, CRM, and forecasting

✅ Will AI replace sales jobs, or simply make us better at selling?

✅ The key tools and technologies sales teams should be looking at in 2025

This Week’s Book Recommendation:

📚 Feel the Fear and Do it Anyway by Susan Jeffers – Whether you’re learning to sell with AI, picking up the phone, or stepping into a new role, this powerful mindset book helps you push through fear and build unshakable confidence.

➡️ Get your copy here: https://amzn.to/4hQnzGD

Boost Your Sales Performance with These Tools:

🔹 Use AI-powered CRM to track, automate, and manage your pipeline: Monday.com CRM: https://try.monday.com/w6un6aq14jsb-wzpmg4

🔹 Get expert-led sales training on demand: https://www.paragonsalessolutions.co.uk/online-sales-courses/

About The Sales Circle Podcast:

The Sales Circle, hosted by Rob Spence, is the go-to podcast for sales professionals, business owners, and entrepreneurs who want to stay ahead of the curve, master their craft, and sell with confidence in a fast-changing world.

Each week, we cover sales psychology, cold calling, social selling, AI in sales, negotiation skills, mindset development, and objection handling.

🎙 New episodes every Thursday on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.

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