How is AI Changing the Shape of Sales? | The Truth About Tech, Tools & Trust in Selling

Season Two | Episode 31 | How is AI Changing the Shape of Sales? | The Sales Circle Podcast

Artificial Intelligence is changing everything—including how we sell. In this episode of The Sales Circle, host Rob Spence breaks down how AI is transforming the world of sales, and how salespeople, business owners, and CEOs can use AI tools to boost results—without losing the human touch.

From prospecting and lead scoring to personalisation and CRM automation, we’ll explore the real ways AI is helping sales teams hit targets faster, make smarter decisions, and spend more time building relationships. But we’ll also cover the potential risks: over-automation, lazy messaging, and losing trust with your buyer.

Whether you’re new to AI or already using tools like ChatGPT, monday.com or AI-driven CRM systems—this episode is your essential guide to selling smarter in the AI era.

In this episode, you’ll learn:

✅ How AI is changing prospecting, follow-up, and forecasting

✅ Where AI boosts efficiency—and where it can hurt your brand

✅ Why human connection still closes the deal

✅ The biggest AI mistakes salespeople are making right now

✅ Real tools you can use TODAY to automate the boring and scale the useful

Book of the Week:

Eat That Frog! - Brian Tracy

Grab it here: https://amzn.to/4daBrL0

Recommended Sales Tools:

✅ CRM that saves time with AI automation: Monday.com CRM : https://try.monday.com/w6un6aq14jsb-wzpmg4

✅ Online sales training to future-proof your skills: https://www.paragonsalessolutions.co.uk/online-sales-courses/

About The Sales Circle

Hosted by Rob Spence—international sales coach, author, and MD of Paragon Sales Solutions—The Sales Circle is the no-fluff, real-world sales podcast for salespeople, business owners and entrepreneurs looking to improve skills, boost results, and sell with confidence.

New episodes every Thursday on Spotify, YouTube, Apple Podcasts, and all major platforms.

#SalesPodcast #AIinSales #SalesTips #ModernSelling #SalesTraining #SalesTechnology #CRMAutomation #SalesMindset #TheSalesCircle #B2BSales #ParagonSales

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