How do Buyers Want to be Sold To? | The Sales Circle

Season Two | Episode 26 | How do Buyers Want to be Sold To?

In this episode of The Sales Circle, we’re flipping the script—putting buyers in the driver’s seat and asking: What really matters to them when dealing with salespeople?

Spoiler: It’s not pushy pitches or generic scripts.

We dive into fresh stats—like how 69% of buyers prioritise reps who listen over those who sell hard (HubSpot)—and unpack why 84% still feel that disconnect. From trust (47% say it’s #1 per LinkedIn) to the 80% digital shift coming by 2025 (Gartner), we reveal what buyers crave: relevance, value, and communication on their terms.

Hear real buyer voices—like the procurement officer who wants a partner, not a pitch, and the VP who demands fresh ideas over cold-call clichés. Plus, actionable takeaways: why follow-ups boost conversions by 22% (Woodpecker), how 7 decision-makers complicate B2B deals (Gartner), and why 57% of execs still love a good phone call (RAIN Group).

This isn’t about selling harder—it’s about selling smarter, the way buyers want.

Partner Spotlight: Ready to align your sales process with what buyers love? Check out Monday.com CRM—our go-to for streamlining workflows and keeping customer needs front and center. Try it here: https://try.monday.com/w6un6aq14jsb-wzpmg4

Book of the Week: Buy Me! by Marshal Cohen—a must-read for decoding buyer psychology and mastering the art of influence. Grab it here: https://amzn.to/4lkSEFl

Tune in to rethink how you connect, communicate, and close—because in sales, it’s not about you, it’s about them.

The Sales Circle Podcast is YOUR sales podcast to help you to see an increase in your sales. Hosted by sales expert, Rob Spence, each episode is jam packed with sales tips, advice, stories, and everything to help you to improve and increase your sales. OUT EVERY THURSDAY!

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