Does Cold Calling Still Work? | How to Sell over the Phone

Season Two | Episode 23 | Does Cold Calling Still Work? | How to Sell over the Phone

Is cold calling dead, or is it still a powerful tool for sales success? In this episode of The Sales Circle, host Rob Spence dives deep into the current state of cold calling, separating fact from fiction and revealing whether picking up the phone is still worth your time in 2025.

With sales teams now leveraging social selling, email outreach, and AI-driven prospecting, does cold calling still have a place in modern sales? We break down the latest data, success rates, and industry trends to give you a real-world answer.

What You’ll Learn in This Episode:

✅ Does cold calling still work in 2025? The latest data and industry insights.

✅ Cold calling success rates – how effective is it compared to other outreach methods?

✅ The biggest mistakes salespeople make when cold calling (and how to fix them).

✅ How to modernise your cold calling strategy for better results.

✅ Alternatives to cold calling – what’s working better in today's sales world?

✅ The best time of day to make cold calls and increase your answer rate.

This Week’s Book Recommendation:

📚 Jeffrey Gitomer’s Little Red Book of Sales Answers – A must-read for sales professionals who want proven, real-world answers to the toughest sales questions. Gitomer breaks down the mindset, strategy, and execution behind successful selling, making it an essential resource for anyone looking to improve their sales game.

➡️ Get your copy here: https://amzn.to/41HYKX9

Boost Your Sales Performance with These Tools:

🔹 Organise your sales calls and track leads with Monday.com CRM: https://try.monday.com/w6un6aq14jsb-wzpmg4

🔹 Enhance your sales skills with expert-led online training: https://www.paragonsalessolutions.co.uk/online-sales-courses/

About The Sales Circle Podcast:

The Sales Circle, hosted by Rob Spence, is the go-to podcast for sales professionals, business owners, and entrepreneurs who want to increase revenue, close more deals, and master the art of selling. Each week, we cover essential sales topics including cold calling, social selling, objection handling, negotiation strategies, and sales psychology.

🎙 New episodes every Thursday. Listen on Spotify, Apple Podcasts, YouTube, or wherever you get your podcasts.

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