Book Review : Selling The Wheel

Season Two | Episode 36 | Book Review: Selling the Wheel by Jeff Cox | The Sales Circle Podcast

What can an ancient wheel salesman teach us about modern selling? A lot more than you might think.

In this episode, sales coach and author Rob Spence dives into Selling the Wheel by Jeff Cox—a business fable that brilliantly illustrates timeless sales principles through storytelling. Rob breaks down the key characters, the stages of innovation adoption, and the different sales styles that work best at each phase of the sales cycle.

Whether you’re a Challenger, a Closer, or still figuring out your own sales identity, this episode will help you reflect on where you shine—and where you can grow.

Because selling isn’t just about the product. It’s about timing, strategy, and knowing exactly who your customer is.

In This Episode, Rob Explores:

✅ The core message behind Selling the Wheel

✅ Why different types of customers require different salespeople

✅ How to identify your own sales style—and adapt when needed

✅ Real-world lessons from a timeless sales parable

✅ And why every salesperson should have this book on their shelf

📘 Book of the Week:

Selling the Wheel by Jeff Cox

https://amzn.to/44jznMT

🎓 Level up with expert-led sales training:

www.paragonsalessolutions.co.uk/online-sales-courses

📈 Stay organised and boost your pipeline with Monday.com CRM:

https://try.monday.com/w6un6aq14jsb-wzpmg4

About The Sales Circle Podcast:

Hosted by Rob Spence—sales author, coach, and managing director of Paragon Sales Solutions—The Sales Circle delivers weekly insights, real-life lessons, and practical tips to help you sell smarter, better, and more sustainably. Tune in every Thursday to sharpen your sales edge.

#SellingTheWheel #SalesBooks #SalesPodcast #TheSalesCircle #SalesTraining

Hosted on Acast. See acast.com/privacy for more information.