The SaaS Venture

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

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Update frequency: every 35 days
Average duration: 44 minutes
Episodes: 50
Years Active: 2019 - 2024

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50: Engagement In Your Sales Funnel

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me…

00:33:05 | Sun 17 Mar 2024

49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT

Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so gett…

00:31:27 | Tue 06 Feb 2024

48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG

Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp t…

00:29:27 | Thu 18 Jan 2024

47: We Doubled in 2023

I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I also cover getting to meet with my co-founder Joel…

00:30:40 | Sun 17 Dec 2023

46: 3 Years to Version 1?

Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to market) and it I'm feeling like we have our true …

00:29:06 | Tue 14 Nov 2023

45: Growth Plateau

A bit of a change, it's a solo episode with just Aaron. I update a recent growth plateau for Leadferno. Churn is up some, leads and new accounts are down, and that combination makes for very little g…

00:27:48 | Mon 30 Oct 2023

44: Catch-up, Mustard, & Summer

Darren and Aaron catch-up on the last few months of business. Darren shares a new product and pricing ... and get's some "spicy" feedback on it.

00:46:13 | Mon 12 Jun 2023

43: User Feedback

Darren and Aaron discuss the benefits of user feedback. Do you know how your SaaS customers and users really feel? Ways to capture it, when to capture it, getting reviews, and all it provides when yo…

00:52:15 | Mon 13 Mar 2023

42: Off & Running

2023 is off to a fast start. Aaron and Darren catch up on what's happened to start the new year. New features, growth, marketing, demo challenges, and more.

00:43:19 | Mon 06 Feb 2023

41: 2022 In Review

A look back on 2022 and what took place for Leadferno and Whitespark. Features, sales, wins, challenges, hires, mistakes, and more are shared. We also look ahead to what kicks off 2023 for each of us…

00:54:39 | Mon 19 Dec 2022

40: The Power of Momentum

Momentum is often cited as core to a company's growth. Aaron and Darren talk about at the power of momentum, when you have it, when you need to make it happen, how to help it happen, and more. We als…

00:47:04 | Fri 28 Oct 2022

39: Positioning - "Why Choose You?"

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messa…

00:37:14 | Thu 08 Sep 2022

38: The Burn of Churn

We last talked churn in June 2019 on Ep. 8: https://www.thesaasventure.com/episodes/08-churn-figuring-it-out-and-fighting-it

00:55:50 | Mon 15 Aug 2022

37: SaaS Marketing in 2022 - Part 2

Part 2 on what Leadferno and Whitespark are doing for marketing in 2022. Aaron talks about exploring paid search, co-webinars and hiring a service for cold outreach to book demos. Darren has been lau…

00:48:21 | Wed 13 Jul 2022

36: SaaS Marketing in 2022 - Part 1

Darren and Aaron talk about the SaaS marketing strategies for Whitespark and Leadferno in 2022. We covered marketing your SaaS features, podcast interviews and events. In covering just some of what w…

00:35:14 | Fri 17 Jun 2022

35: Mining For Growth Opportunities

Looking internally at your data, customer behavior and more can surface growth opportunities for your SaaS. Aaron and Darren discuss how to find these growth opportunities, some of Darren's discoveri…

00:47:14 | Mon 25 Apr 2022

34: All Aboard User Onboarding

User onboarding in SaaS is a critical part of the user experience. Aaron and Darren look at the process of guiding new users to find value with your software product including sign-up, emails, in-app…

00:47:19 | Thu 27 Jan 2022

33: What To Do In 2022

A look ahead at what 2022 holds for Whitespark and Leadferno. Aaron and Darren lay out their hopes and wished for what they can build, accomplish, market and sell in the next year. 2022 should be a y…

00:47:02 | Wed 22 Dec 2021

32: Just 6 Weeks

Full show notes coming soon ...

00:41:02 | Fri 26 Nov 2021

31: SaaS Is A Marathon, Not A Sprint

FULL SHOW NOTES

[INTRO music]

0:00:11.4 Aaron Weiche: Episode 31, SaaS is a marathon, not a sprint.

0:00:16.2 INTRO: Welcome to the SaaS Venture Podcast. Sharing the adventure of leading and growing a b…

00:45:18 | Fri 08 Oct 2021

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