The role of the CMO: Tech, trends, transitions [Live from SaaStock18]

On this week’s episode of the SaaS Revolution Show, we take you back to the SaaStock18 stage for a panel on the role of the B2B SaaS CMO. Moderated by Eileen O'Mara, EMEA CMO, it features Heather Zynczak, CMO at Pluralsight, Meagen Eisenberg, CMO at MongoDB, and Ryan Carlson, CMO at Okta.

Their insightful conversation covers a large array of topics, on which, sometimes, their opinion differ. From how their companies stay more customer focused, what their marketing tech stack looks, and how they help their teams be on the cutting edge of MarTech all the way to what room there is for branding, creativity, and knowing your own weaknesses.

What you will learn from them:

• What is the best B2B lead generation program


• How to hire and retain great marketing talent


• How to think about social media in an industry obsessed with ROI

Beyond this panel, during the two days of SaaStock18, we packed a lot of SaaS marketing content. Invaluable advice from April Dunford on how to position products better, Kieran Flanagan explaining how to run growth-minded teams, and David Gerhard telling how to make the brand the biggest revenue generator were just a few of the highly tactical and practical sessions we held.

What these speakers and other marketing professionals shared will advise how you think about SaaS marketing and help you implement cutting-edge practices to improve your activities. If you didn’t get a chance to see these and all the other talks at SaaStock18, we have recordings of all of them, which you can binge watch.

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)